If you are looking to make your content marketing effective, then the first thing you need to do is make a strategy. Without a documented strategy, your content creation can always fall apart. If you wish to make a blog or create a wiki page, then you need to make a strategy. Then you need to make sure you are capitalizing on your KPIs aka key performance indicators. The biggest thing NOT to do in content marketing is blindly following trends as they could harm your originality. However, it is important to stay in the loop and keep track of them. What do you think?